KBC.ie Information Architecture and Content Strategy Review

Project Context, Background and Aim

The project requires you, working individually, to analyse and test the information architecture and content of an existing site.While you will not have knowledge of the entire content strategy at work, the effectiveness of this strategy will be reflected in the quality of the content on the site (text content, language used on labels, tone of voice, consistency writing style, etc.).

1. Overview

KBC Bank is an Irish bank with over 1000 employees in Dublin, Cork, Limerick, Galway, Kilkenny, Waterford and Kildare. Read On >>KBC.ie Information Architecture and Content Strategy Review

Section 7 – High Fidelity Interactive Prototype

Design Iterations

There were a number of iterations of the UI design over the final stages of the project.

In the medium-fidelity prototype stage, on the app homescreen, the design showed more elements – category headings had icons, and each story tile had a Like and Download button. As the design moved into the high-fidelity stage, and real photographs were used instead of placeholders, it was clear these elements were adding clutter unnecessarily. As a result the Like and Download buttons were moved into an overflow menu, accessed on the top right-hand-side of each tile.  Read On >>Section 7 – High Fidelity Interactive Prototype

Section 6 – Prototypes and User Testing


In the early stages of wireframing and prototype development hand-drawn wireframes were created to explore the basics of the functionality, and layout. 

Fig 1 – Early app sketches

User Testing – Prototype V1

The prototypes used for user testing were mid-fidelity, the individual screens were created using Adobe Illustrator, and the interactive prototype was created using InVision.

The platform chosen for the app was Google’s Android operating system. 

You can view the prototype here.

There was a total of three iterations, all based on user feedback during testing, and to address issues in the test script. Read On >>Section 6 – Prototypes and User Testing

Section 2 – Problem Statement

Problem Statement

We have observed that there is no current means of sharing a user’s experiences. This is preventing others from accessing and benefitting from that knowledge. We plan on improving that by producing an app that will allow users record related written, photographic, audio and video media, easily, and by making it easliy accessible by others.

Section 1 – Problem identification/Ideation

1. Project Background

This project is part of year two of the PgDip in User Experience Design, in the Institute of Art, Design, and Technology in Dun Laoghaire. The project context is:

The project requires students, working individually, to design a high-fidelity interactive prototype to address a need of their choosing. Each student should also test their prototype design to evaluate it in terms of user experience and usability. The design process should be iterative and evidence of the evolution of the design should be provided.

Read On >>Section 1 – Problem identification/Ideation

New York Connects, Resource Directory

Responsive, accessible public portal

New York Connects Resource Directory is portal, designed and built for the New York State Office for the Aging. It allows users source unbiased information about long and short-term supports in New York State, for people of all ages, and with any sort of disability. Information can be found via a keyword search, a guided search, and by browsing categories. A logged-in section allows registered users save searches and download personalised support plans. 

This portal is built to AA accessibility standards, and is fully responsive.  

I was responsible for all UI artwork and design, accessibility design, responsive design, front-end and CSS coding, and the management of the successful accessibility audit and certification of the portal by the Shaw Trust.

PS: Some design elements, such as the purple used throughout the site, the white navigation bar at the top of the page, and page footers were required by New York State branding guidelines. 

You can visit the New York Connects Resource Directory here