About Eye Tracking
Eye tracking is the process of measuring either the point of gaze or the motion of an eye relative to the head. (Wikipedia contributors, 2018).
Eye tracking enables researchers detect how long the test subject looks at something, the path their eyes follow, and what point in time they look at it.
In UX design, eye tracking enables designers understand how users view a website, and gives an understanding of how they interpret the visual hierarchy of that site. Read On >>Eye Tracking Report – Parkrun.ie