Eye Tracking Report – Parkrun.ie



About Eye Tracking

Eye tracking is the process of measuring either the point of gaze or the motion of an eye relative to the head. (Wikipedia contributors, 2018).

Eye tracking enables researchers detect how long the test subject looks at something, the path their eyes follow, and what point in time they look at it.

In UX design, eye tracking enables designers understand how users view a website, and gives an understanding of how they interpret the visual hierarchy of that site. Read On >>Eye Tracking Report – Parkrun.ie

User Research Methods

This study explores a range of research methods that may be employed during a UX project. These methods may be used: at the beginning of a project to gain an understanding of the needs of the user and the tasks they need to perform; during a project to evaluate the current design iteration; and after a product has shipped to gain an understanding of how well it is performing relative to the product goals


For this report three different methods of user research are being examined.

One method has been chosen from each of the three different phases of the product development lifecycle – Strategise, Execute and Assess.
Read On >>User Research Methods

Diary Studies


Diary Studies are a type of qualitative longitudinal user research (Lallemand, C. 2012) used to record organic behavioural insights. Participants of diary studies self-report data about their experiences and activities, over a period of time. During this period participants will log data, collected in in a natural context, using a prescribed recording method. (Palen L., Salzman M. 2001)

Diary studies are also known as experience sampling or EMA (ecological momentary assessment) methodology (Wikipedia 2017, Experience sampling method.).
Read On >>Diary Studies

Tree Testing

Tree Testing

Fig 3: Treejack tree-test interface for participants (Cardello J. 2014)


Tree testing is a research technique used on websites in order to understand the topic hierarchies a user perceives, and to evaluate content findability, with a goal of optimising that website’s information architecture (O’Brien D. 2009). It can be both a quantitative and qualitative method of research.
Read On >>Tree Testing

A/B Testing

A/B Testing

Fig. 4: A/B testing (Optimizely.com 2017)


A/B testing is a form of quantitative user research, in which a control design is compared to a variety of slightly altered designs, to see which design is most effective in reaching the test goal.

Tests can be performed on most quantifiable metrics your site, including content, emails, and web forms.

A/B testing is also known as split testing, A/B/n testing, bucket testing, and split-run testing.
Read On >>A/B Testing

KBC.ie Information Architecture and Content Strategy Review

Project Context, Background and Aim

The project requires you, working individually, to analyse and test the information architecture and content of an existing site.While you will not have knowledge of the entire content strategy at work, the effectiveness of this strategy will be reflected in the quality of the content on the site (text content, language used on labels, tone of voice, consistency writing style, etc.).

1. Overview

KBC Bank is an Irish bank with over 1000 employees in Dublin, Cork, Limerick, Galway, Kilkenny, Waterford and Kildare. Read On >>KBC.ie Information Architecture and Content Strategy Review

UX Design and Agile Development

The rise of the internet and mobile devices has altered the process of software development.  With the rapid evolution and deployment of applications across the internet, software developers now need to react quickly to changes in technology, customer requirements and feedback, and rapidly-evolving competition in their sector. These changes in requirements and competition have lead to organisations gaining a competitive advantage by adopting user centered design (UCD) processes, and agile development Read On >>UX Design and Agile Development